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Hello, let me first say I am really new to creating .bat, so my apologies and second any help would be extremely help full. I am currently trying to creat a .bat file that runs a video on Windows 7 in full screen and continuously plays.
@echo off
start "" "C:\Program Files (x86)\Windows Media Player\WMplayer.exe" /play /fullscreen "C:\LOOP\XXX XXXX.MP4"
echo This is a loop
goto start

I am not sure the script is correct and I cannot get full screen to work. Could someone please help!

That wouldn't work, you'd create an infinite amount of instances of wmplayer as your start command doen't '/WAIT' for wmplayer to close. the 2nd issue is that wmplayer never closes. Another problem is that goto start won't work as the label :start is nowhere to be found.

VLC is more suited to command line video playing -

Windows Media player changed several times in what it can and can't do on the command line - and it cant do much any more.